2 Biggest Product Creation Challenges
Rarely talked about strategies
Do you struggle with product creation?
Most of us do. You want to get it right
The good news I’ve been creating products for 17 years and can help you.
Challenge 1: Creating your first product
Please don’t make this hard. This is not an all inclusive course with everything you know and everything that has ever been known about your topic.
What to do: Solve one problem. One of the easiest ways to do this for content creators is add 5–7 “action question” to one of your articles and
offer it for $7. You get buying behavior. Buyers buy. So you follow up later with a more in depth solution at a higher investment.
Problem 2: Avoiding the product creation rut
Using the above example, the rut would be creating more and more action articles and nothing else.
I’ve fallen into this one. It’s just too easy to do.
What to do: Mix it up! People get bored with the same thing over and over. Start with an “Action Article” like above. Then a mini-course. Followed by a challenge. Then a “One Time Small Group Mastermind.” Then a larger course. Followed by a membership.
